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Toronto is Canada's largest city, with over 5 million residents in the CMA.
Billboard Rates in Toronto
People are exposed to numerous billboards on a daily basis. You can see them everywhere on the streets, but who owns and operates these stands? How much does it cost to rent one for a campaign? In Canada, the billboard stands industry is dominated by four major advertising and media companies — Pattison, Outfront, Lamar and Astral. The price for each billboard stand varies significantly depending on but not limited to factors like the location of the billboard, its size, the duration of the campaign, time of the year and current market conditions. Pattison Outdoor Advertising. Pattison is the largest billboard advertising company in the Canadian market.
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Toronto is the largest city in Canada making it a perfect spot for billboard advertising. Leverage premium ad space along Highway and to capture busy traffic. You can also target Gardiner expressway and Queen Elizabeth Way to maximize campaign viewership. Additional major roads include Allen Road and Spadina Avenue. No matter your goal, a billboard in Toronto is sure to be a hit.
The outdoor advertising industry is largely made up of feature billboard posters that scatter across any given area. Particularly living in bigger cities, billboards do their part to cater to a consumerist audience that goes about their day-to-day business; gently interrupting their sights with various marketing messages and product placements. With an estimated population of 2. Enough traffic to garner about 36,, impressions everyday , making this intersection an extremely profitable spot for companies to advertise in. Highway settings are known to be prominent places for the rise of billboards, and this spot in Toronto is no exception. There are double-sided views for both westbound and eastbound traffic, and advertisements can garner about , impressions daily. Billboards constantly change on the Gardiner Expressway, as the highway is known to hold 7-second rotating digital billboards targeting a large commuting audience of consumers. On their streetcars, you will typically find king posters, which are outdoor transit vehicle posters that are usually made from vinyl wrap.